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July 22, 2025
AI Summaries Reduce Traditional Search Result Clicks by Nearly Half, (% of US Google searches resulting in each type of user action, with vs. without AI summary, March 2025)
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Google denies that AI Overviews harm referral traffic, but stats say otherwiseGoogle AI Overviews decrease referral traffic as much as 25%Google's AI summaries lead to far fewer clicksGoogle’s AI ad tools for retailers aim to address concerns over AI’s impact on trafficCloudflare to let publishers keep content in search without contributing to AI OverviewsHow search platforms’ AI push could reshape user information journeysChart Title
AI Summaries Reduce Traditional Search Result Clicks by Nearly Half, (% of US Google searches resulting in each type of user action, with vs. without AI summary, March 2025)Publication Date
July 22, 2025
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