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July 21, 2025
Pause Ad Users Across Generations Want Smart Suggestions and Saving Offers the Most, (% of adults who are open to pause ads, by generation, April 2025)
Methodology
Data is from the July 2025 MAGNA Media Trials and DIRECTV Advertising report titled “The Pause: Reaching TV Viewers During Can’t-Miss Moments.” 2,427 US adults ages 18+ were surveyed during March 20-April 16, 2025. All respondents had watched ad-supported TV in the past 24 hours. Respondents completed an online diary detailing their TV viewing habits of the past 24 hours.Featured In
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Chart Title
Pause Ad Users Across Generations Want Smart Suggestions and Saving Offers the Most, (% of adults who are open to pause ads, by generation, April 2025)Publication Date
July 21, 2025