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July 21, 2025
Pause Ad Users Across Generations Want Smart Suggestions and Saving Offers the Most, (% of adults who are open to pause ads, by generation, April 2025)
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Pause ad reach is unmatched by other CTV formats, study findsPause ad users want personalization and perksPause ads transform CTV as Magnite expands offer to streamersPause ads cause engagement to skyrocket, proving their value in the fragmented CTV ecosystemProgrammatic pause ads surge as TripleLift drives the next wave of CTV engagementChart Title
Pause Ad Users Across Generations Want Smart Suggestions and Saving Offers the Most, (% of adults who are open to pause ads, by generation, April 2025)Publication Date
July 21, 2025
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