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May 5, 2025
Temu and Shein Drastically Cut US Ad Spend in April While Ramping Up Ad Spend in Europe
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China’s economy felt the heat from tariffs in AprilImpact of Tariffs on US Social Ad SpendingEU eyes €2 fee on small shipments, posing a new hurdle for Shein and TemuShein and Temu pull away from the US as trade war bitesShein and Reliance Retail plan to begin selling India-made clothing within 6 to 12 monthsTemu’s sales slump continues as ad spend dwindlesUS tariffs prompt Chinese ecommerce and logistics giants to pivot to EuropeEuropean fast fashion slowdown opens door for Shein, Temu1 in 4 EU residents shopped on Temu this yearChart Title
Temu and Shein Drastically Cut US Ad Spend in April While Ramping Up Ad Spend in EuropePublication Date
May 5, 2025
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