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By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

July 1, 2024

TikTok Is Gen Z's Leading Social Platform for Researching and Evaluating Brands and Products (% of US Gen Z vs. non-Gen Z shoppers, June 2024)

Featured In

US Digital Buyers by Demographic 2025

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Chart Title

TikTok Is Gen Z's Leading Social Platform for Researching and Evaluating Brands and Products (% of US Gen Z vs. non-Gen Z shoppers, June 2024)

Publication Date

July 1, 2024

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Source information is only available to PRO subscribers.

Featured In

US Digital Buyers by Demographic 2025

Topics

Generation Z Social Media Usage Consumer Behavior United States

TikTok Is Gen Z's Leading Social Platform for Researching and Evaluating Brands and Products (% of US Gen Z vs. non-Gen Z shoppers, June 2024) | EMARKETER