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December 12, 2024
Less Than Half of Every Dollar Spent on Programmatic Ads Effectively Reaches Consumers (dollars per $1,000 spent on US programmatic advertising and % of total, by cost/loss type, 2024)
Methodology
Data is from the December 2024 Association of National Advertisers (ANA) report "2024 Programmatic Benchmark Study." The study analyzed 38.5 billion impressions and $235 million in ad spending from 21 US advertisers during April-September 2024.Chart Title
Less Than Half of Every Dollar Spent on Programmatic Ads Effectively Reaches Consumers (dollars per $1,000 spent on US programmatic advertising and % of total, by cost/loss type, 2024)Publication Date
December 12, 2024