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Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

July 25, 2024

Impressions Are One of the Most Common Metrics Used to Evaluate CTV Advertising (% of US connected TV (CTV)/OTT advertisers, April 2024)

Description

Which metrics do advertisers use most often to evaluate CTV and OTT

Featured In

US TV and Connected TV Ad Spending Forecasts H2 2024

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Chart Title

Impressions Are One of the Most Common Metrics Used to Evaluate CTV Advertising (% of US connected TV (CTV)/OTT advertisers, April 2024)

Publication Date

July 25, 2024

Sources

Source information is only available to PRO subscribers.

Featured In

US TV and Connected TV Ad Spending Forecasts H2 2024

Topics

Connected TVs United States

Impressions Are One of the Most Common Metrics Used to Evaluate CTV Advertising (% of US connected TV (CTV)/OTT advertisers, April 2024) | EMARKETER