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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

September 1, 2025

Podcast Ad Spending Will Approach $3 Billion in 2026, as Growth Remains in the Double Digits (billions in US podcast ad spending, % change, and % of digital audio services ad spending, 2023-2029)

Podcast Ad Spending Will Approach $3 Billion in 2026, as Growth Remains in the Double Digits (billions in US podcast ad spending, % change, and % of digital audio services ad spending, 2023-2029)

Description

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from ... other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
Podcast Ad Spending Will Approach $3 Billion in 2026, as Growth Remains in the Double Digits (billions in US podcast ad spending, % change, and % of digital audio services ad spending, 2023-2029) | EMARKETER