Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Already have a subscription?

Log in to see the full chart

Log in or register for a free account to get full, unrestricted access to this chart

Log in to see the full chart

October 16, 2025

Gifts US Adults Want to Receive This Holiday Season, Oct 2025 (% of respondents)

Gifts US Adults Want to Receive This Holiday Season, Oct 2025 (% of respondents)

Methodology

Data is from the October 2025 National Retail Federation (NRF) report titled "Holiday 2025 by the Numbers." 8,247 US consumers ages 18+ were surveyed online by Prosper Insights & Analytics during October 1-7, 2025.

Featured In

Gift cards remain a top holiday choice as retailers face pressure to tackle fraud

Sources

National Retail Federation (NRF)

Prosper Insights & Analytics

Share

Chart Title

Gifts US Adults Want to Receive This Holiday Season, Oct 2025 (% of respondents)

Publication Date

October 16, 2025

Sources

National Retail Federation (NRF)

Prosper Insights & Analytics

Featured In

Gift cards remain a top holiday choice as retailers face pressure to tackle fraud

Topics

Holiday & Seasonal Shopping Consumer Electronics Personal Care & Beauty Apparel & Accessories United States