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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

August 1, 2025

CPG Companies Will Spend $66 Billion on Advertising This Year as Tariffs Constrain Growth (billions in US consumer packaged goods (CPG) ad spending, % change, and % of total media ad spending, 2021-2027)

CPG Companies Will Spend $66 Billion on Advertising This Year as Tariffs Constrain Growth (billions in US consumer packaged goods (CPG) ad spending, % change, and % of total media ad spending, 2021-2027)