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October 8, 2025

AI-Powered Marketing Applications B2B Marketers Worldwide* Use or Are Actively Implementing, Aug 2025 (% of respondents)

AI-Powered Marketing Applications B2B Marketers Worldwide* Use or Are Actively Implementing, Aug 2025 (% of respondents)

Note

Respondents were asked, "Which AI-powered marketing applications is your organization currently using or actively implementing? (Select all that apply.)"

Methodology

Data is from the October 2025 Content Marketing Institute (CMI) report titled "B2B Content & Marketing Trends: Insights for 2026" in partnership with MarketingProfs and Storyblok as cited in company blog. 1,015 B2B marketers worldwide were surveyed during June 24-August 14, 2025. Responses were primarily from North America.