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October 3, 2025

Characteristics That Best Define Luxury Products/Brands According to US Adults, 2021 & 2025 (% of respondents)

Characteristics That Best Define Luxury Products/Brands According to US Adults, 2021 & 2025 (% of respondents)

Methodology

Data is from the October 2025 Ipsos report titled "What the Future: Indulgence." 1,120 US adults ages 18+ were surveyed online during August 13-14, 2025.