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By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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September 16, 2025

AI Tools Used by Marketers Worldwide in the Past 12 Months, March 2025 (% of respondents)

Featured In

Adobe’s ad spending grows over 30% as it looks to offset AI concerns Google’s Lyria 3 could disrupt stock music and licensing markets OpenAI to discontinue Sora app as Disney exits partnership

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Chart Title

AI Tools Used by Marketers Worldwide in the Past 12 Months, March 2025 (% of respondents)

Publication Date

September 16, 2025

Sources

Source information is only available to PRO subscribers.

Featured In

Adobe’s ad spending grows over 30% as it looks to offset AI concerns Google’s Lyria 3 could disrupt stock music and licensing markets OpenAI to discontinue Sora app as Disney exits partnership

Topics

Marketing Tactics Artificial Intelligence (AI)

Worldwide

AI Tools Used by Marketers Worldwide in the Past 12 Months, March 2025 (% of respondents) | EMARKETER