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September 2, 2025
Payment Methods US Digital Buyers Have Used to Make Digital Purchases, by Age, Aug 2025 (% of respondents in each group)
Note
Data was provided to EMARKETER by Bizrate Insights.Methodology
Data is from the September 2025 Bizrate Insights and EMARKETER Survey, "Ecommerce." 995 US adults ages 18-65 were surveyed online during August 1-27, 2025. Respondents identified as female (50.6%) and male (49.4%), and were ages 18-34 (32.7%), 35-54 (33.3%), and 55-65 (34.1%). Data has a margin of error of +/-3 percentage points at the 95% confidence interval. Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders, and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of EMARKETER, provides a monthly consumer pulse of digital shopping behavior and intent.Chart Title
Payment Methods US Digital Buyers Have Used to Make Digital Purchases, by Age, Aug 2025 (% of respondents in each group)Publication Date
September 2, 2025