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Boost your brand and generate demand with media programs.

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Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

September 15, 2025

Share of Marketing Budgets Put at Risk or Reallocated Due to Measurement Uncertainty Among US Brand and Agency Marketers, July 2025 (% of respondents)

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Chart Title

Share of Marketing Budgets Put at Risk or Reallocated Due to Measurement Uncertainty Among US Brand and Agency Marketers, July 2025 (% of respondents)

Publication Date

September 15, 2025

Sources

Source information is only available to PRO subscribers.

Topics

Marketing Spending Marketing Measurement Surveys United States