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Boost your brand and generate demand with media programs.

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Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

July 24, 2025

Number of Content Creators Regularly Followed Online by US Gen Z vs. Older Adults, 2023 & 2025 (% of responses)

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Chart Title

Number of Content Creators Regularly Followed Online by US Gen Z vs. Older Adults, 2023 & 2025 (% of responses)

Publication Date

July 24, 2025

Sources

Source information is only available to PRO subscribers.

Topics

Consumer Behavior Social Media Marketing Adults Generation Z United States