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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

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Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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July 7, 2025

Adults in Select Countries Who Feel Like They Spend Too Much Money on Streaming Subscriptions, May 2025 (% of respondents)

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Streaming churn grows as consumers weigh cost against content value Subscription economy to hit $1.2 trillion by 2030, but fatigue is setting in Ad-supported streaming becomes key to reaching cost-conscious consumers

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Chart Title

Adults in Select Countries Who Feel Like They Spend Too Much Money on Streaming Subscriptions, May 2025 (% of respondents)

Publication Date

July 7, 2025

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Source information is only available to PRO subscribers.

Featured In

Streaming churn grows as consumers weigh cost against content value Subscription economy to hit $1.2 trillion by 2030, but fatigue is setting in Ad-supported streaming becomes key to reaching cost-conscious consumers

Topics

Video-on-Demand (VOD)Paid Content Australia Brazil Germany India Japan Netherlands Spain Sweden United Kingdom United States

Adults in Select Countries Who Feel Like They Spend Too Much Money on Streaming Subscriptions, May 2025 (% of respondents) | EMARKETER