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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

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Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

August 7, 2025

About 40% of US Adults Would Change Their Purchase Behavior in Response to DEI Policy Rollbacks (% of US adults, April 2025)

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40% of US adults will spend less on brands rolling back DEI commitments

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Chart Title

About 40% of US Adults Would Change Their Purchase Behavior in Response to DEI Policy Rollbacks (% of US adults, April 2025)

Publication Date

August 7, 2025

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Featured In

40% of US adults will spend less on brands rolling back DEI commitments

Topics

Brand Marketing LGBTQ+United States

About 40% of US Adults Would Change Their Purchase Behavior in Response to DEI Policy Rollbacks (% of US adults, April 2025) | EMARKETER