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By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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August 13, 2025

Usage of AI in Media Planning and Buying Among Marketers Worldwide, 2024 & 2025 (% of respondents)

Featured In

Google pushes the ad industry toward large scale AI driven campaign production

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Chart Title

Usage of AI in Media Planning and Buying Among Marketers Worldwide, 2024 & 2025 (% of respondents)

Publication Date

August 13, 2025

Sources

Source information is only available to PRO subscribers.

Featured In

Google pushes the ad industry toward large scale AI driven campaign production

Topics

Digital Advertising Media Buying Artificial Intelligence (AI)

Worldwide

Usage of AI in Media Planning and Buying Among Marketers Worldwide, 2024 & 2025 (% of respondents) | EMARKETER