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Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

June 28, 2025

Primary Objectives for A/B Testing in 2025 Among Marketers Worldwide, April 2025 (% of respondents)

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Chart Title

Primary Objectives for A/B Testing in 2025 Among Marketers Worldwide, April 2025 (% of respondents)

Publication Date

June 28, 2025

Sources

Source information is only available to PRO subscribers.

Topics

Marketing Measurement Surveys

Worldwide