Advertising Elements That Capture the Attention of US Gen Z, Q4 2024 (% of respondents)
Methodology
Data is from the June 2025 Edison Research and SiriusXM Media "The Gen Z Audio Report." 2,010 US Gen Z respondents ages 13-24 were surveyed online during Q4 2024. This included 851 respondents ages 13-17, and 1,159 respondents ages 18-24. Data was weighted to match the US population.