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June 18, 2025

Advertising Elements That Capture the Attention of US Gen Z, Q4 2024 (% of respondents)

Advertising Elements That Capture the Attention of US Gen Z, Q4 2024 (% of respondents)

Methodology

Data is from the June 2025 Edison Research and SiriusXM Media "The Gen Z Audio Report." 2,010 US Gen Z respondents ages 13-24 were surveyed online during Q4 2024. This included 851 respondents ages 13-17, and 1,159 respondents ages 18-24. Data was weighted to match the US population.

Featured In

Humor and music are the way to get Gen Z’s attentionAmerican Eagle proves controversy can sell—but not all brands should take the riskFrom seen to felt: New attention rules push brands to prove real audience impact

Sources

Edison Research
SiriusXM Media

Chart Title

Advertising Elements That Capture the Attention of US Gen Z, Q4 2024 (% of respondents)

Publication Date

June 18, 2025

Sources

Edison Research
SiriusXM Media

Featured In

Humor and music are the way to get Gen Z’s attentionAmerican Eagle proves controversy can sell—but not all brands should take the riskFrom seen to felt: New attention rules push brands to prove real audience impact
Topics
Consumer Attitudes on MarketingGeneration ZUnited States