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April 2, 2025
US Adults' Expectations for How Brands Should Communicate Price Increases*, March 2025 (% of respondents)
Note
Respondents were asked, "Which of the following best describes your expectations for how brands should communicate price increases, including those related to tariffs?" Data was provided to EMARKETER by Collage Group.
Methodology
Data is from the April 2025 Collage Group report titled "Beyond the Price Tag: How Tariffs Are Reshaping Consumer Loyalty." 1,014 US adults ages 18+ were surveyed online during March 2025. The sample was weighted by age, gender, race/ethnicity, geographic region, and education to ensure data was nationally representative.