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January 13, 2025
Advertising Capabilities and Media Investments That Are Most Critical to Marketing Professionals Worldwide Given Current Macroeconomic Conditions, Nov 2024 (% of respondents)
Note
Respondents were asked, "Given current macroeconomic conditions, which advertising capabilities and media investments are most critical?"Methodology
Data is from the January 2025 Mediaocean "2025 Advertising Outlook Report" conducted via TechValidate. 688 marketing professionals worldwide were surveyed during November 2024. Respondents represented brands, agencies, media companies, measurement firms, tech platforms, and other marketing industry constituents.Chart Title
Advertising Capabilities and Media Investments That Are Most Critical to Marketing Professionals Worldwide Given Current Macroeconomic Conditions, Nov 2024 (% of respondents)Publication Date
January 13, 2025