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December 17, 2024

Areas Where US B2B Marketers Plan to Invest More in 2025, Nov 2024 (% of respondents)

Methodology

Data is from the December 2024 Madison Logic survey conducted by The Harris Poll as cited in press release. 304 US adults ages 21+ were surveyed during November 7-13, 2024. Respondents were employed full-time as marketing, advertising, communications, public relations, or social media decision-makers at their current company. Margin of error is +/-5.7 percentage points at the 95% confidence level.

Featured In

B2B marketers double down on AI and social media in 2025

Sources

The Harris Poll

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Chart Title

Areas Where US B2B Marketers Plan to Invest More in 2025, Nov 2024 (% of respondents)

Publication Date

December 17, 2024

Sources

The Harris Poll

Featured In

B2B marketers double down on AI and social media in 2025

Topics

B2B Marketing United States

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