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December 10, 2024
Challenges UK and US Content and Creative Professionals Encounter When Measuring Digital Content Performance and ROI, Oct 2024 (% of respondents)
Note
Respondents were asked "In the coming year, what areas would you like to improve to enhance your content ROI?" Provided to EMARKETER by Ascend2.
Methodology
Data is from the December 2024 Canto report titled "The State of Digital Content: 2025 Edition" in partnership with Ascend2. 423 UK and US content and creative professionals at companies with 50+ employees were surveyed online during October 2024.