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November 19, 2024

Attitudes of US Internet Users Toward National Companies Advertising With Local Messages, Oct 2024 (% of respondents who somewhat/strongly agree)

Methodology

Data is from the November 2024 Locality and The Harris Poll report titled "The Locality Lift: How Local Video Campaigns Increase Consumer Action." 1,052 US adults ages 18+ were surveyed online during October 17-27, 2024 by The Harris Poll. Respondents were adults who watch at least one hour of TV weekly, with a mix of streaming and broadcast viewers. Margin of error is +/-3.02 percentage points at the 95% confidence level.

Featured In

Consumers like locally targeted ad messaging works

Sources

The Harris Poll

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Chart Title

Attitudes of US Internet Users Toward National Companies Advertising With Local Messages, Oct 2024 (% of respondents who somewhat/strongly agree)

Publication Date

November 19, 2024

Sources

The Harris Poll

Featured In

Consumers like locally targeted ad messaging works

Topics

Local Ad Spending Consumer Attitudes on Marketing United States

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