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By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

November 12, 2024

Percent of Marketing Budget Spent on Long-Term vs. Short-Term Brand Building According to US CMOs, 2023 & 2024 (% of total)

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Chart Title

Percent of Marketing Budget Spent on Long-Term vs. Short-Term Brand Building According to US CMOs, 2023 & 2024 (% of total)

Publication Date

November 12, 2024

Sources

Source information is only available to PRO subscribers.

Topics

Brand Marketing Marketing Spending Senior & C-Level Executives United States

Percent of Marketing Budget Spent on Long-Term vs. Short-Term Brand Building According to US CMOs, 2023 & 2024 (% of total) | EMARKETER