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November 10, 2024
Areas of Marketing Technology Stack Marketers Worldwide Are Planning to Enhance With AI Capabilities in the Next 12 Months, Oct 2024 (% of respondents)
Note
Respondents were asked, "Which areas of your martech stack are you planning to enhance with AI capabilities in the next 12 months?"Methodology
Data is from the November 2024 Ascend2 report titled "The Future of Martech Stack 2025." 311 marketing decision-makers worldwide were surveyed during October 24-28, 2024. Respondents were from companies with fewer than 50 employees (48%), 50 to 500 employees (29%), or more than 500 employees (23%) in a job role of owner/partner/C-level (55%), vice president/director/manager (28%), or nonmanagement professional (17%) at companies with a business focus of B2B (22%), B2C (51%), or both (27%).Chart Title
Areas of Marketing Technology Stack Marketers Worldwide Are Planning to Enhance With AI Capabilities in the Next 12 Months, Oct 2024 (% of respondents)Publication Date
November 10, 2024