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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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November 10, 2024

Marketing Technology Trends That Marketers Worldwide Say Will Impact Digital Marketing Strategies Most in the Next 5 Years, Oct 2024 (% of respondents)

Note

Respondents were asked, "Which marketing technology trends will have the most significant impact on digital marketing strategies in the next 5 years?"

Methodology

Data is from the November 2024 Ascend2 report titled "The Future of the Martech Stack 2025." 311 marketing decision-makers worldwide were surveyed during October 24-28, 2024. Respondents were from companies with fewer than 50 employees (48%), 50 to 500 employees (29%), or more than 500 employees (23%) in a job role of owner/partner/C-level (55%), vice president/director/manager (28%), or nonmanagement professional (17%) at companies with a business focus of B2B (22%), B2C (51%), or both (27%).