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November 10, 2024
Marketing Technology Trends That Marketers Worldwide Say Will Impact Digital Marketing Strategies Most in the Next 5 Years, Oct 2024 (% of respondents)
Note
Respondents were asked, "Which marketing technology trends will have the most significant impact on digital marketing strategies in the next 5 years?"Methodology
Data is from the November 2024 Ascend2 report titled "The Future of the Martech Stack 2025." 311 marketing decision-makers worldwide were surveyed during October 24-28, 2024. Respondents were from companies with fewer than 50 employees (48%), 50 to 500 employees (29%), or more than 500 employees (23%) in a job role of owner/partner/C-level (55%), vice president/director/manager (28%), or nonmanagement professional (17%) at companies with a business focus of B2B (22%), B2C (51%), or both (27%).Chart Title
Marketing Technology Trends That Marketers Worldwide Say Will Impact Digital Marketing Strategies Most in the Next 5 Years, Oct 2024 (% of respondents)Publication Date
November 10, 2024