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October 31, 2024
Characteristic That Matters the Most to Marketing Professionals Worldwide When Evaluating an Identity Solution From a Privacy Standpoint, Aug 2024 (% of respondents)
Note
Respondents were asked "What characteristic matters the most when evaluating an identity solution from a privacy standpoint?"Methodology
Data is from the October 2024 ID5 report "The State of Digital Identity 2024." 202 marketing professionals worldwide were surveyed during July-August 2024. Respondents were advertisers (22%), publishers (20%), ad tech platforms (49%) and other (9%) located in EMEA (38%), North America (28%), Asia-Pacific (19%) and Latin America (15%).Sources
Chart Title
Characteristic That Matters the Most to Marketing Professionals Worldwide When Evaluating an Identity Solution From a Privacy Standpoint, Aug 2024 (% of respondents)Publication Date
October 31, 2024