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Explore our Research →Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers
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Jul 16, 2025
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Nonessential spending slumps amid tariff price hikes
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Marketers rush to unify social, CTV strategies
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AI summaries in Google’s news feed could undercut publisher traffic—again
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Jul 15, 2025
Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them
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Jul 15, 2025
Shopify adds AI agent guardrails to protect its business model
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Jul 15, 2025
Bank earnings show consumer strength as delinquencies fall, spending rises
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Jul 15, 2025
Search engines reign, but social has standing in Latin America
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Jul 14, 2025
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November 1, 2024
US Social Commerce Sales and Buyer Growth Will Tick Up in 2024 Thanks Largely to TikTok Shop (% change in US social commerce sales and social buyers, 2022-2028)
Note
Social commerce sales include products or services ordered by buying directly on the social platform or by clicking links on the social network that lead to the retailer's product page with an immediate purchase option (Facebook Shop, WeChat Mini Programs, etc.). They also include transactions that ... were agreed upon on social platforms initially but payment took place elsewhere, such as PayPal (e.g., consumer-to-consumer transactions on Facebook Marketplace). Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos, or other content.More
Methodology
Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers and social network companies, consumer online buying trends, and macro-level economic conditions.Chart Title
US Social Commerce Sales and Buyer Growth Will Tick Up in 2024 Thanks Largely to TikTok Shop (% change in US social commerce sales and social buyers, 2022-2028)Publication Date
November 1, 2024