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November 1, 2024
US Social Commerce Sales and Buyer Growth Will Tick Up in 2024 Thanks Largely to TikTok Shop (% change in US social commerce sales and social buyers, 2022-2028)
Note
Social commerce sales include products or services ordered by buying directly on the social platform or by clicking links on the social network that lead to the retailer's product page with an immediate purchase option (Facebook Shop, WeChat Mini Programs, etc.). They also include transactions that ... were agreed upon on social platforms initially but payment took place elsewhere, such as PayPal (e.g., consumer-to-consumer transactions on Facebook Marketplace). Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos, or other content.Methodology
Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues of major online retailers and social network companies, consumer online buying trends, and macro-level economic conditions.Chart Title
US Social Commerce Sales and Buyer Growth Will Tick Up in 2024 Thanks Largely to TikTok Shop (% change in US social commerce sales and social buyers, 2022-2028)Publication Date
November 1, 2024