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October 9, 2024

Reasons Agency Professional Worldwide Say That Their Agency Is Currently Advising Clients to Invest in Retail Media, Aug 2024 (% of respondents)

Note

Respondents were asked, "If your agency is currently advising clients to invest in retail media, what are the top reasons?" Select two.

Methodology

Data is from the October 2024 Digiday+ Research "Digiday Media Agency Report 2024." 48 agency professionals worldwide were surveyed during July-August 2024.

Featured In

5 charts on what marketers want from retail media partners

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Chart Title

Reasons Agency Professional Worldwide Say That Their Agency Is Currently Advising Clients to Invest in Retail Media, Aug 2024 (% of respondents)

Publication Date

October 9, 2024

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5 charts on what marketers want from retail media partners

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Advertising Agencies Retail Media

Worldwide

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