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October 3, 2024
How Much of US Enterprise Marketers' Influencer Marketing Budget Is Dedicated to Organic vs. Paid Media Amplification? (% of respondents, 2023 & 2024)
Methodology
Data is from the October 2024 Linqia report titled "2025 State of Influencer Marketing." 200 US brand and agency enterprise marketers were surveyed during July-September 2024.