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September 10, 2024
Extent to Which Marketing Executives Worldwide Are Using Generative AI (GenAI) for Marketing Activities, July 2024 (% of respondents)
Methodology
Data is from the September 2024 SAS report titled "Marketers and GenAI: Diving Into the Shallow End" conducted by Coleman Parkes. 300 marketing executives at companies with 500+ employees were surveyed worldwide during July 2024. The survey was conducted in Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, Norway, Poland, Saudi Arabia, Spain, Sweden, United Arab Emirates, the UK, and the US.Chart Title
Extent to Which Marketing Executives Worldwide Are Using Generative AI (GenAI) for Marketing Activities, July 2024 (% of respondents)Publication Date
September 10, 2024