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September 11, 2024
Ways in Which US Agency/Marketing Decision-Makers Measure Success of Retail Media Campaigns, July 2024 (% of respondents)
Note
Data was provided to EMARKETER by Quartile.Methodology
Data is from the September 2024 Quartile report titled "Retail Media Pulse: Insights and Outlook" conducted by NewtonX. 153 US marketing and agency decision-makers were surveyed online by NewtonX during July 8-25, 2024. 70% of respondents worked for companies with annual revenues of $10 million+. The respondents included agency decision-makers (n=55), marketing decision-makers (n=56), and brand owners (n=42). Quartile is a retail media optimization company.Chart Title
Ways in Which US Agency/Marketing Decision-Makers Measure Success of Retail Media Campaigns, July 2024 (% of respondents)Publication Date
September 11, 2024