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June 13, 2024

Brand Attributes That Are Important or Deal Breakers to Consumers Worldwide in the Brands They Buy/Use, April 2024 (% of respondents)

Note

Respondents were asked, "When it comes to brands in general that you will or will not buy or use, categorize each of the following attributes based on whether it is a critical deal breaker, important to have, or merely a nice to have."

Methodology

Data is from the June 2024 Edelman "2024 Edelman Trust Barometer Special Report: Brands and Politics." 14,957 consumers worldwide ages 18+ were surveyed online during April 13-24, 2024. Data is representative of the general population across age, gender, region, and ethnicity/nationality.

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McDonald’s plans to double down on value in 2025 How CMOs Balance Brand Integrity and Bravery CMOs on the attributes of successful bold marketing campaigns

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Brand Attributes That Are Important or Deal Breakers to Consumers Worldwide in the Brands They Buy/Use, April 2024 (% of respondents)

Publication Date

June 13, 2024

Sources

Featured In

McDonald’s plans to double down on value in 2025 How CMOs Balance Brand Integrity and Bravery CMOs on the attributes of successful bold marketing campaigns

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