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June 17, 2024

Current Use of Generative AI Applications in Their Marketing Activities Among B2B Senior Marketers Worldwide, March 2024 (% of respondents)

Note

Respondents were asked, "Are you currently using any GAI applications in your marketing activities?"

Methodology

Data is from the June 2024 LinkedIn "2024 B2B Marketing Benchmark Report." 2,001 senior B2B marketers worldwide were surveyed during March 1-29, 2024, by Ipsos. In addition, 1,000 B2B brands were analyzed as well. Respondents were from various industries with job titles of CMO, C-level executives, director/manager, and other marketing C-level executives.

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Google’s NotebookLM Plus could redefine AI podcast creation for enterprises

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Current Use of Generative AI Applications in Their Marketing Activities Among B2B Senior Marketers Worldwide, March 2024 (% of respondents)

Publication Date

June 17, 2024

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Google’s NotebookLM Plus could redefine AI podcast creation for enterprises

Topics

B2B Marketing Artificial Intelligence (AI)

Worldwide

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