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April 1, 2024
Change in Retail Media/Search Advertising Spending Among Marketers Worldwide, Dec 2023 (% of respondents)
Note
Respondents were asked, "How do you expect your spending/focus will shift among the following in the next 12 months?"Methodology
Data is from the April 2024 TripleLift and EMARKETER survey titled "Retail Media Perceptions." 1,520 marketers worldwide were surveyed during November-December 2023. Respondents include agency marketers (41.4%), brand marketers (23.5%), retailer media network marketers (7.2%) and other (27.8%)Chart Title
Change in Retail Media/Search Advertising Spending Among Marketers Worldwide, Dec 2023 (% of respondents)Publication Date
April 1, 2024