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May 23, 2024

Factors Most Likely to Impact Marketing Planning and Spending According to B2B and B2C CMOs Worldwide, Q1 2024 (% of respondents)

Methodology

Data is from the May 2024 CMO Council report titled "CMO Intentions 2024: Fueling Martech Innovation Through AI" in partnership with Zeta Global. Almost 200 C-level executives worldwide were surveyed during Q1 2024. Respondents held CMO/chief revenue officer/chief growth officer/chief experience officer/senior vice president/vice president titles at companies located in North America and Europe in various industries.

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How CMOs Are Successfully Mastering the Expanded Role Key factors affect CMOs’ marketing planning and spending The top 3 factors influencing marketing planning and spending according to CMOs

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Factors Most Likely to Impact Marketing Planning and Spending According to B2B and B2C CMOs Worldwide, Q1 2024 (% of respondents)

Publication Date

May 23, 2024

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How CMOs Are Successfully Mastering the Expanded Role Key factors affect CMOs’ marketing planning and spending The top 3 factors influencing marketing planning and spending according to CMOs

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B2B Marketing Senior & C-Level Executives

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