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May 15, 2024

Importance of Data Signals for Digital Advertisers in Australia, April 2024 (% of respondents)

Importance of Data Signals for Digital Advertisers in Australia, April 2024 (% of respondents)

Methodology

The online survey was conducted in April 2024 amongst 130 advertising decision makers or influencers across agencies, trading desks, media owners, technology vendors, and marketers. Responses were predominantly from advertising buy-side (80%).