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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
March 1, 2024
In-Store Retail Media Spend Will Top $1 Billion—but Will Not Reach 1% of Total Retail Media—by 2028 (billions in US in-store retail media ad spending, % change, and % of omnichannel retail media ad spending, 2024-2028)
Note
All numbers are EMARKETER estimates. Examples of in-store retail media include interactive retail displays at the front of the store, checkout, end caps, cooler aisles, and smart carts; at gas stations (e.g., GSTV video ads); at Volta and other electric vehicle charging stations; and at the Redbox ... kiosks.More
Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Featured In
In-Store Retail Media 2024Physical stores offer promising reach for retail media, but volume is still a long way off Retail media, merchant teams must work together to maximize in-store marketingIn-store retail media spend will hit $1 billion in 2028 5 charts on what’s shaping retail media through 2028: Search, non-endemic advertisers, financial media competitionIn-store retail media is the ‘next frontier’ for Ahold DelhaizeInstacart, Ahold Delhaize target in-store retail media ad dollarsCVS, 7-Eleven hop on the in-store retail media bandwagonAdvertising Trends to Watch in 2025Sources
Chart Title
In-Store Retail Media Spend Will Top $1 Billion—but Will Not Reach 1% of Total Retail Media—by 2028 (billions in US in-store retail media ad spending, % change, and % of omnichannel retail media ad spending, 2024-2028)Publication Date
March 1, 2024
