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December 31, 2023

Industry KPIs: Worldwide Attention Metric (AU), by Channel and Platform, Q4 2023

Note

Data was provided to EMARKETER by Adelaide.

Methodology

Data is collected and analyzed quarterly by Adelaide. The analysis includes more than 11 million monthly placements (representing over 173 billion impressions) across more than 1,000 global campaigns. An average of 380,000 domains and 18 industries were measured as part of this analysis. Attention metric (AU) models are routinely trained using outcome data, including, but not limited to, upper-funnel awareness and purchase data for reliably predictive outcomes through the funnel and across campaigns.

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Industry KPIs: Worldwide Attention Metric (AU), by Channel and Platform, Q4 2023

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December 31, 2023

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Industry KPIs: YouTube and X emerge as leaders for social media advertising attention

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