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January 1, 2024
US Social Media Users Who Engage With or Follow Health Influencers on Social Media, by Generation, Dec 2023 (% of respondents)
Methodology
Data is from the January 2024 EMARKETER survey titled "US Digital Health 2023." 1,391 US consumers ages 15-77 were surveyed online during December 7-19, 2023. The survey was conducted to gauge consumers' attitudes, opinions, and experiences related to the discovery of digital health products/services, and the research process for medical information. It additionally identifies the channels employed for seeking medical information/provider reviews, the various settings where healthcare services are accessed, and primary care. Respondents are consumers who have conducted research for medical information online. The respondents were selected to align with the US population on the criteria of age (among ages 15 to 77), gender, household income, and race. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.6 percentage points at the 95% confidence interval.Chart Title
US Social Media Users Who Engage With or Follow Health Influencers on Social Media, by Generation, Dec 2023 (% of respondents)Publication Date
January 1, 2024