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December 6, 2023
Increased Investment in Brand vs. Performance Marketing Over the Next Year According to Marketers Worldwide, 2022-2024 (% of respondents)
Note
Respondents were asked, "Do you expect the balance of your/your typical client's investment in brand vs. performance to change over the next year?"Methodology
Data is from the December 2023 WARC report titled "The Voice of the Marketer 2024." Over 1,400 marketers worldwide were surveyed during September-October 2023.Chart Title
Increased Investment in Brand vs. Performance Marketing Over the Next Year According to Marketers Worldwide, 2022-2024 (% of respondents)Publication Date
December 6, 2023