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November 20, 2023
How US Ad Buyers* vs. Publishers Currently Measure Attention, Aug 2023 (% of respondents)
Note
Respondents were asked, "Please select the statement(s) that best describe(s) the use of attention measurement at your current company."Methodology
Data is from the November 2023 Integral Ad Science (IAS) report titled "The Attention Payoff" in partnership with YouGov. 255 US marketing professionals were surveyed during August 2023. Respondents include brands, agencies and publishers and identified themselves as digital media experts.Chart Title
How US Ad Buyers* vs. Publishers Currently Measure Attention, Aug 2023 (% of respondents)Publication Date
November 20, 2023