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November 16, 2023

How US B2B Marketers Are Utilizing AI, Aug 2023 (% of respondents)

How US B2B Marketers Are Utilizing AI, Aug 2023 (% of respondents)

Methodology

Data is from the November 2023 Sagefrog Marketing Group "17th Edition: 2024 B2B Marketing Mix Report." Over 2,400 US B2B marketers were surveyed during August 1-30, 2023. Respondents were from various industries and held positions that include coordinator/specialist (33%), manager/director (32%), assistant (16%), vice president (11%), or C-level (8%).