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November 16, 2023

Most Important Role of Physical Retail as Omnichannel Retail Experience Evolves According to Retail Executives Worldwide*, April 2023 (% of respondents)

Methodology

Data is from the November 2023 Bain & Company and Aptos report titled "The State of Unified Commerce." 394 retail executives in Canada, the UK, and the US were surveyed during March-April 2023. Respondents are responsible for unified commerce investments at their organizations. Surveyed retailers' annual revenues are no less than $150 million. Most respondents cited earnings between $150 million and $50 billion in annual revenues.