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October 31, 2023
Types of Identity Solutions Marketing Professionals Worldwide Consider Most Viable Solution to Deprecation of Third-Party Cookies, Aug 2023 (% of respondents)
Methodology
Data is from the October 2023 ID5 report titled "The State of Digital Identity 2023." 197 marketing professionals worldwide were surveyed during July-August 2023. Respondents include brand/agency, publisher, DSP, SSP, data platform, and others.Featured In
Google begins phasing out cookies by testing Tracking Protection in Chrome The IAB Tech Lab says ‘the industry isn’t ready’ for Google’s Privacy SandboxAmazon could swing at Google with its own post-cookie solution5 charts on cookie deprecationThe digital ad industry’s overreliance on cookies could create a crisisCriteo lays off 4% of its staff as cookie deprecation loomsUK regulators say Privacy Sandbox isn’t ready for marketOnly 32% of publishers are prepared for the end of cookiesThe Financial Media Networks ExplainerSources
Chart Title
Types of Identity Solutions Marketing Professionals Worldwide Consider Most Viable Solution to Deprecation of Third-Party Cookies, Aug 2023 (% of respondents)Publication Date
October 31, 2023