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October 24, 2023

Retail Technologies/Experiences in Which US Retail Decision-Makers Have Invested, Aug 2023 (% of respondents)

Retail Technologies/Experiences in Which US Retail Decision-Makers Have Invested, Aug 2023 (% of respondents)

Methodology

Data is from the October 2023 Obsess and Coresight Research report titled "Immersive Experiences in Retail: Driving Sales Through Enhanced Shopper Engagement" conducted by Coresight Research. 150 US brand and retail decision-makers were surveyed during August 14-16, 2023. Senior manager and above brand and retailers surveyed were from companies with annual revenue of $100 million or above (including online revenue of $10 million or above) that have invested in immersive experiences from fashion (n=61), home (n=41), CPG/FMCG (n=41) or beauty (n=7) sector. The results have a margin of error of +/-10%. Obsess is an experiential e-commerce platform.
Retail Technologies/Experiences in Which US Retail Decision-Makers Have Invested, Aug 2023 (% of respondents) | EMARKETER