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September 12, 2023
US Average Engagement Rate for Instagram Reels vs. TikTok, by Number of Followers, 2023
Methodology
Data is from a September 2023 report by The Influencer Marketing Factory. For this analysis, the last 30 videos from 10,000 TikTok accounts and the last 10 Reels from 3,457 Instagram accounts in the US were analyzed during April 2023 and September 2023, respectively.Chart Title
US Average Engagement Rate for Instagram Reels vs. TikTok, by Number of Followers, 2023Publication Date
September 12, 2023